What is the best investment?

   There are so many options for investing, the choices can be overwhelming. Stocks? Bonds? Real estate? Foreign currency? Or, weed stocks because we overheard a tip from our local barista? Oh! And don’t forget bitcoin, we could all be rich with bitcoin! Or we could be broke. Depends on the day. So when we invest in our future, which option is best?

   The list above has actually left out the best investment you can make. And no it isn’t rare metals, stamps, watches, or baseball cards. The best investment that you can make is, you.

Investing in yourself is the safest investment that you can make. And the ROI on that investment is unbeatable in the marketplace. And the best part? That investment can come in many different ways.

When you consider where you are in your career, does someone in your company make more money than you? Your boss, or their boss? Or for the self-employed, is there anyone doing something similar who is more successful? Investing in your skill set makes you more valuable, which you can use to command higher earnings. And those gains, just like investments, they compound. The better you get, the more valuable you are, and the higher your earnings will go.

The best investment that you can make is, you.

   You can also invest in yourself in other ways, that aren’t solely based on career progression. Take fitness for example, the more physically active you are, the lower your risk of costly health issues. These investments cost little more financially than a pair of running shoes, although a personal trainer might be handy for some. But these investments come more in the form of time and mental energy dedicating yourself to a healthier lifestyle. The return on investment (ROI) you will see here comes in the form of cost savings, with lower healthcare bills. And a not insignificant opportunity cost of being productive when you would otherwise be sick.

   Any area of our life can be improved with investment, and the returns can be exceptional. Want to eat healthier? Hire a nutritionist, or take a cooking class. Want to be more spiritually in tune? Go on a retreat, or speak to a counselor. No matter what area of your life you want to invest in, there are options and/or coaches for that. Find a coach or teacher that will help you become a better version of you, and enjoy the return on investment for the rest of your life!

   You may find yourself asking; if investing in ourselves is the best investment possible, why are these investments overlooked so frequently? The returns on investments in ourselves aren’t track able the same way as investing in stocks or real estate. Those have real purchase prices and selling prices, the difference being our gains or losses. When we invest in ourselves, how much of our gains, or savings from living healthier, can be attributable to our good decisions? How much of our “gains” would we have experienced naturally? The ambiguity of personal development causes many people to fail to invest in themselves as much as they should.

   Part of any solid financial plan involves investing in yourself. So whether that’s an extra course, hitting the gym, simply reading more, or hiring a coach - be sure that you invest in your future success by investing in you.

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